Revolution

Healthy Gourmet

In addition to the architecture project, I developed the visual identity for Revolution which is a healthy gourmet restaurant and café/juicery bar in the busy Berrini neighborhood of Sao Paulo. Specializing in seasonal, vegetable-focused cuisine and 100% organic cold-pressed juice, Revolution offers food and drink that creates the kind of good energy that lets people work, play, and live better lives.
The visual system is based around a series of elements inspired by the Brazilian nature. We started by defining a core brand world that felt energized, nourishing, accessible and mindful. I extended that aesthetic across all touchpoints, including exterior signage, packaging and digital art with a series of illustrations, patterns, uniforms, icons and logo design based on the name "Revolution" provided by the client.