DOTTED is a new lifestyle, concept boutique at Hudson Yards, NYC. The outpost known for stocking designer labels will only stock brands from around the globe, such as Rag & Bone and Tymo.The house will host public and private events such as workshops and Dj sessions. The benefits of stores like this are twofold. By promoting cool, up-and-coming labels, THE DOTTED not only helps to kick-start emerging brands, but helps itself to drive footfall. I was brought in to help Dotted convey their mission through the design of the branding, interior design and visual communications.